At Adbri, we’re proud to be leading the way in road safety through the rollout of our new intelligent video telematics camera system – a cutting-edge AI-driven platform that enhances driver training and coaching, as well as predicting and preventing driver fatigue, distraction, and potential incidents in real time.
This journey began 18 months ago with a pilot program developed in collaboration with the National Heavy Vehicle Regulator (NHVR) through the Heavy Vehicle Safety Initiative. The trial involved 23 trucks operating nationwide across various truck applications, and delivered tangible improvements in safety outcomes.
What truly sets this initiative apart is our collaborative, driver-focused approach. From the outset, we engaged directly with our drivers – conducting face-to-face consultations prior to installation and providing ongoing support throughout the process. This open dialogue ensured strong driver engagement and widespread acceptance, creating a valuable feedback loop that continues to enhance performance and road safety.
Following the initial pilot’s success, we have now moved into an extended pilot phase. This includes deeper consultation with participating drivers, whose feedback – on factors such as camera placement, sensitivity settings, and the way we deliver performance insights – is being actively incorporated into the system design through our telematics provider Netcorp.
As we prepare for full implementation later this year, we are also working to finalise key elements such as our governance policy – which will outline how data is used, shared, and protected – and the development of regular feedback reports for drivers.
This initiative is about more than just advanced technology. It represents a broader cultural shift – placing safety, trust, and collaboration at the core of how we operate.
A huge thank you to our teams, drivers, and industry partners who are helping bring this initiative to life.
Learn more about the AI camera technology in the video below.