The story behind our brand

Our new brand embodies who we are and what we do, with the logo representing our three core operations of cement and lime; concrete and aggregates and concrete products. The circular symbol takes inspiration from our businesses; the circular quarry pits, cement mills and kilns, rotating agitators and mixers and the wheels on the trucks that deliver our product throughout Australia. The colours also reflect the historic Adelaide Brighton dark blue, complemented with a sky blue depicting our bright future, with the addition of a grey representing the earthly ingredients so important to Adbri.